Anything You Want
by Derek Sivers
Forty short lessons from Sivers' experience building and selling CD Baby: business as a way to make a dream real, say no to anything not a 'hell yes', ignore growth for its own sake, and keep the customer the point. It is tiny, cheerful and opinionated, readable in an hour and memorable for years.
Read it if…
you want a small, human philosophy of business that fits in your pocket.
Skip it if…
you want depth; it is deliberately brief.
Three things you will actually use
- Business is a utopia you get to build.
- If it is not a hell yes, it is a no.
- Make the customer's day; that is the strategy.
Do this first
Write what your business would look like if it were only for you and your customers, with no investors or press.
Our verdict
Short, warm and quotable.
Compare with other Entrepreneurship books
Blue Ocean Strategy
W. Chan Kim and Renee Mauborgne · Entrepreneurship
Clear tools for differentiation.
CLICK TO SEE
Unreasonable Hospitality
Will Guidara · Entrepreneurship
Warm, energizing and useful for anyone who serves customers.
CLICK TO SEE
Setting the Table
Danny Meyer · Entrepreneurship
A thoughtful, generous business memoir; the source of much that followed.
CLICK TO SEEBrowse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.