Behind the Cloud
by Marc Benioff with Carlye Adler
Salesforce's first decade in 111 'plays': the 'no software' positioning, guerrilla marketing against Siebel, the 1-1-1 philanthropy model, and building SaaS before the term existed. Tactical and self-promotional.
Read it if…
you want a playbook of early SaaS marketing and sales tactics.
See the book →
Skip it if…
you dislike self-congratulation.
Try instead: The Upstarts →
Three things you will actually use
- Position against the incumbent.
- Events are marketing.
- Give one percent from day one.
Do this first
Read the marketing plays.
Our verdict
Salesforce's plays.
See the book →
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