Buy-In
by John P. Kotter and Lorne A. Whitehead
A parable about defending a good idea in a town meeting, followed by the 24 common attacks (fear mongering, death by delay, confusion, ridicule) and how to respond with respect and simple clarity. Practical for anyone who presents proposals.
Read it if…
your good ideas keep getting shot down in meetings.
See the book →
Skip it if…
you want strategy; this is tactics for the room.
Try instead: That's Not How We Do It Here! →
Three things you will actually use
- Invite the attackers; it builds attention.
- Respond with simple, respectful clarity.
- Win the room, not the argument.
Do this first
Before your next proposal, list the attacks you expect and your calm responses.
Our verdict
Defending ideas in the room.
See the book →
Compare with other Leadership books
That's Not How We Do It Here!
John Kotter and Holger Rathgeber · Leadership
Meerkat version of Accelerate.
CLICK TO SEE
Browse all Leadership book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.