Confessions of an Advertising Man
by David Ogilvy
Ogilvy's 1963 memoir-manual: how to manage an agency, get clients, keep them, be a good client, build great campaigns, write copy, and rise to the top. Short, opinionated and the better of his two books for managers.
Read it if…
you run a service firm; it is a management book in disguise.
See the book →
Skip it if…
you want the craft; see Ogilvy on Advertising.
Try instead: Scientific Advertising →
Three things you will actually use
- Hire people bigger than yourself.
- Never run an ad you would not want your family to see.
- Pay the client's attention with results.
Do this first
Read the chapter on how to manage an advertising agency.
Our verdict
A management book in disguise.
See the book →
Compare with other Entrepreneurship books
Breakthrough Advertising
Eugene M. Schwartz · Entrepreneurship
The copywriter's scripture.
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