Creativity, Inc.
by Ed Catmull with Amy Wallace
Pixar's cofounder on building a culture that protects new ideas: the Braintrust, candor, 'early on all our movies suck,' failure as part of the process, and the hidden dangers that success breeds. It is also a history of Pixar and of Steve Jobs at his best. One of the few management books by someone who actually built something great.
Read it if…
you lead creative or knowledge work and want to build candor into the culture.
Skip it if…
you want individual creativity tips; this is about organizations.
Three things you will actually use
- Protect the ugly early version.
- Candor requires removing the fear of consequences.
- Success hides problems; look for them.
Do this first
Run a Braintrust-style review: candid notes on the work, no authority to mandate changes.
Our verdict
Wise and practical.
Compare with other Leadership books
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Warm and sound.
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Primal Leadership
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Useful and well-structured.
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