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Direct from Dell by Michael Dell with Catherine Fredman — WisdomDeck honest review
Honest review · Entrepreneurship

Direct from Dell

by Michael Dell with Catherine Fredman

Dell on building the direct model from a dorm room: cutting the middleman, build-to-order, customer intimacy. A clear business-model story.

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Read it if…

you want a business-model innovation told plainly.

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Skip it if…

you want the later Dell; see Play Nice But Win.

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Three things you will actually use

  1. Go direct.
  2. Inventory is risk.
  3. Listen to customers constantly.

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Read the chapter on the direct model.

Our verdict

The direct model.

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