Direct from Dell
by Michael Dell with Catherine Fredman
Dell on building the direct model from a dorm room: cutting the middleman, build-to-order, customer intimacy. A clear business-model story.
Read it if…
you want a business-model innovation told plainly.
See the book →
Skip it if…
you want the later Dell; see Play Nice But Win.
Try instead: Play Nice But Win →
Three things you will actually use
- Go direct.
- Inventory is risk.
- Listen to customers constantly.
Do this first
Read the chapter on the direct model.
Our verdict
The direct model.
See the book →
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