Disciplined Entrepreneurship
by Bill Aulet
MIT's twenty-four-step framework for launching a startup: market segmentation, beachhead, persona, business model, pricing, unit economics. A structured workbook.
Read it if…
you want a rigorous process for a new venture.
See the book →
Skip it if…
you want inspiration.
Try instead: The Million-Dollar, One-Person Business →
Three things you will actually use
- Pick a beachhead.
- Define the persona.
- Prove unit economics.
Do this first
Do steps one through five.
Our verdict
Twenty-four steps.
See the book →
Compare with other Entrepreneurship books
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Buying small, rigorously.
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