Empire of Pain
by Patrick Radden Keefe
Three generations of the Sackler family, from Arthur's pharmaceutical marketing innovations to OxyContin and the opioid crisis. Rigorous, devastating and a study in how marketing and denial can kill.
Read it if…
you want to understand how respectable business produces catastrophe.
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Skip it if…
you want a light read.
Try instead: American Kingpin →
Three things you will actually use
- Marketing can be lethal.
- Philanthropy launders reputations.
- Denial is a family business.
Do this first
Read the chapters on Arthur Sackler's marketing methods.
Our verdict
Marketing, denial, catastrophe.
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