Everybody Lies
by Seth Stephens-Davidowitz
A data scientist uses Google search data to show what people really think, want and fear versus what they say. Funny, uncomfortable and a lesson in trusting behavior over surveys.
Read it if…
you want to understand the gap between what people say and do.
See the book →
Skip it if…
you want actionable self-help; it is insight.
Try instead: Don't Trust Your Gut →
Three things you will actually use
- Behavior beats self-report.
- Big data reveals hidden truths.
- Beware what people tell you they want.
Do this first
Ask what your own search history would reveal about you.
Our verdict
What searches reveal.
See the book →
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