Everybody Writes
by Ann Handley
Handley's guide to writing for business and the web: writing rules, grammar and usage made painless, story and publishing rules, content for specific channels, and tools. The second edition is updated for current platforms. It is practical, cheerful and the standard reference for content marketers.
Read it if…
you write content for a business and want to do it well.
Skip it if…
you write literary nonfiction; see Zinsser.
Three things you will actually use
- Good writing is good thinking made visible.
- Lead with the reader's need.
- Edit ruthlessly; the ugly first draft is required.
Do this first
Apply her 'so what?' test to your next piece: why should the reader care, specifically?
Our verdict
Practical and cheerful.
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