Hooked: How to Build Habit-Forming Products
by Nir Eyal
The hook model: trigger, action, variable reward, investment, for building products people return to. Influential and ethically debated; the author later wrote Indistractable.
Read it if…
you build products and want the habit playbook.
See the book →
Skip it if…
you want to resist hooks; see Indistractable.
Try instead: The Perfect Thing →
Three things you will actually use
- Trigger, action, reward, investment.
- Variable rewards compel.
- Use responsibly.
Do this first
Read the chapter on variable rewards.
Our verdict
Eyal's hook model.
See the book →
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