How to Win an Election
by Quintus Tullius Cicero, translated by Philip Freeman
A letter from Cicero's brother on campaigning in 64 BC: flatter, promise, remember names, attack opponents. Shockingly modern and brief.
Read it if…
you want campaign strategy that has not changed in two millennia.
See the book →
Skip it if…
you want idealism.
Try instead: Humans Are Underrated →
Three things you will actually use
- Remember names.
- Promise generously.
- Know your rivals' weaknesses.
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Read it in forty minutes.
Our verdict
Roman campaign manual.
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