Hug Your Customers
by Jack Mitchell
A luxury clothier on extreme personal service: knowing customers' names, families and sizes, and the database behind it. Warm and specific to high-touch retail.
Read it if…
you run a high-touch business and want to personalize at depth.
See the book →
Skip it if…
you run a volume business.
Try instead: The Effortless Experience →
Three things you will actually use
- Know the customer personally.
- Data enables warmth.
- Hugs are specific acts.
Do this first
Record three personal details about your next ten customers and use them.
Our verdict
High-touch retail service.
See the book →
Compare with other Entrepreneurship books
The Effortless Experience
Matthew Dixon, Nick Toman and Rick DeLisi · Entrepreneurship
Effort beats delight.
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Uncommon Service
Frances Frei and Anne Morriss · Entrepreneurship
Strategic service design.
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