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Hug Your Haters by Jay Baer — WisdomDeck honest review
Honest review · Entrepreneurship

Hug Your Haters

by Jay Baer

Customer complaints as marketing: answer every complaint, in public and private, and watch loyalty rise. Data-backed and specific.

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Read it if…

you ignore negative reviews and comments.

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Skip it if…

you have no customers yet.

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Three things you will actually use

  1. Answer every complaint.
  2. Public complaints are a stage.
  3. Speed and empathy.

Do this first

Answer every public complaint from the last month.

Our verdict

Complaints are marketing.

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