Illuminate
by Nancy Duarte and Patti Sanchez
Leading change through communication across the 'venture scape' (dream, leap, fight, climb, arrive), with speeches, stories, ceremonies and symbols for each stage. For leaders of transformations; original and well designed.
Read it if…
you lead a change and need to communicate it over months.
See the book →
Skip it if…
you want a single presentation; see the HBR Guide.
Try instead: Lincoln on Leadership →
Three things you will actually use
- Each stage needs different communication.
- Ceremonies and symbols matter as much as speeches.
- Torchbearers light the way.
Do this first
Locate your change on the venture scape and read that stage.
Our verdict
Communicating change, by stage.
See the book →
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