I'm Feeling Lucky
by Douglas Edwards
Google employee number fifty-nine, its first brand manager, on the chaotic, brilliant early years. Funny and candid about working for founders who distrusted marketing.
Read it if…
you want early Google from inside.
See the book →
Skip it if…
you want strategy.
Try instead: Facebook: The Inside Story →
Three things you will actually use
- Culture forms from founders' quirks.
- Data beats opinion there.
- Adapt or leave.
Do this first
Read the chapters on the first marketing fights.
Our verdict
Inside early Google.
See the book →
Compare with other Entrepreneurship books
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