Influence Is Your Superpower
by Zoe Chance
A Yale professor's research-based, ethical guide to influence: the two systems of the mind (she calls them Gator and Judge), the magic question ('what would it take?'), framing, handling no, negotiating, and defending against manipulation. It is warm, practical and refreshingly focused on influence that helps both sides.
Read it if…
you want to be more persuasive without becoming someone you dislike.
Skip it if…
you want hard-nosed tactics; this is explicitly ethical.
Three things you will actually use
- Make it easy; the Gator decides on effort.
- Ask the magic question.
- No is information, not rejection.
Do this first
Ask 'what would it take?' in your next stuck conversation and listen to the answer.
Our verdict
Warm, ethical, effective.
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