Insane Mode
by Hamish McKenzie
A former Tesla writer's account of how the company forced the auto industry toward electric cars, with chapters on Chinese competitors. Sympathetic but informed.
Read it if…
you want the industry-level story of the EV shift with Tesla as catalyst.
See the book →
Skip it if…
you want detailed company history; see Power Play.
Try instead: The Founders →
Three things you will actually use
- Incumbents defend; entrants redefine.
- Mission plus product changes industries.
- Watch China.
Do this first
Identify the incumbent assumption in your industry that a Tesla-like entrant would attack.
Our verdict
Sympathetic, industry-wide.
See the book →
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