Inside Apple
by Adam Lashinsky
A Fortune journalist on Apple's secretive culture: directly responsible individuals, small teams, focus, the Top 100 meeting. Short, reported, and still a useful counter-model to open cultures.
Read it if…
you want to understand how Apple actually operates.
See the book →
Skip it if…
you want a Jobs biography.
Try instead: Unreasonable Hospitality →
Three things you will actually use
- One directly responsible individual per task.
- Secrecy enables focus.
- Say no to a thousand things.
Do this first
Read the chapter on the DRI.
Our verdict
Apple's operating culture.
See the book →
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