Inspired: How to Create Tech Products Customers Love
by Marty Cagan
Cagan's manual for product management: empowered teams, discovery before delivery, the four risks (value, usability, feasibility, viability), prototypes over specs, and the difference between feature teams and product teams. It is the book most product leaders hand to new hires.
Read it if…
you are a product manager or lead one and want the standard reference.
Skip it if…
you are not in software; the specifics will not transfer well.
Three things you will actually use
- Discover before you deliver.
- Test value, usability, feasibility and viability, in that order.
- Empowered teams solve problems; feature teams ship lists.
Do this first
Audit your last three features against the four risks and note which were never tested.
Our verdict
The product manager's standard reference.
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