Lean Marketing
by Allan Dib
Dib's follow-up to The 1-Page Marketing Plan: doing more with less through tools, assets and processes, with a focus on email, content and systems over paid ads. Practical and current.
Read it if…
you have the plan and want leverage in executing it.
See the book →
Skip it if…
you have not read The 1-Page Marketing Plan.
Try instead: Bezonomics →
Three things you will actually use
- Assets compound; campaigns expire.
- Own your audience via email.
- Systematize before you scale.
Do this first
Build one marketing asset this month that works without you.
Our verdict
Leverage for the plan.
See the book →
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