Lost and Founder
by Rand Fishkin
Moz's founder on the startup myths he fell for: venture capital's incentives, the cost of growth-at-all-costs, depression, layoffs, and what he would do differently. The most honest founder book of its generation.
Read it if…
you want the truth about startups from someone who paid for it.
See the book →
Skip it if…
you want cheerleading.
Try instead: Founders at Work →
Three things you will actually use
- VC is a tool with a cost; understand it.
- Transparency is a strategy.
- Founders' mental health is a business risk.
Do this first
Read the chapter on venture capital's math.
Our verdict
The honest founder book.
See the book →
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