Machine, Platform, Crowd
by Andrew McAfee and Erik Brynjolfsson
The follow-up on three shifts: machines over minds, platforms over products, crowds over cores, with cases. Clear framework for digital strategy.
Read it if…
you want a strategic frame for the digital economy.
See the book →
Skip it if…
you read The Second Machine Age and want something new.
Try instead: Prediction Machines →
Three things you will actually use
- Rebalance toward machines, platforms, crowds.
- Complements matter.
- Experiment.
Do this first
Identify where your business relies on mind, product and core, and where it could shift.
Our verdict
Three strategic shifts.
See the book →
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