Man for Himself
by Erich Fromm
Fromm's humanistic ethics: character orientations (receptive, exploitative, hoarding, marketing, productive), and virtue as the full development of human powers. The 'marketing character' chapter predicted the personal brand.
Read it if…
you want a psychology of character and ethics together.
See the book →
Skip it if…
you want practical steps.
Try instead: On Becoming a Person →
Three things you will actually use
- Five character orientations.
- The marketing character sells itself.
- Productive orientation is health.
Do this first
Read the chapter on the marketing orientation.
Our verdict
Character and ethics.
See the book →
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