Measure What Matters
by John Doerr
The venture capitalist who brought OKRs (objectives and key results) to Google explains the method through case studies: Intel, Google, the Gates Foundation, Bono. The method is simple, a few ambitious objectives, each with measurable results, reviewed often, and the book is mostly examples of it working. Useful for teams; adaptable to personal goals.
Read it if…
you lead a team and your goals are vague, numerous or never reviewed.
Skip it if…
you want personal productivity; the method can be adapted but the book is organizational.
Three things you will actually use
- Few objectives; measurable results.
- Make goals public and review them weekly.
- Separate OKRs from compensation.
Do this first
Write one objective for this quarter with three measurable key results, and share it.
Our verdict
A clear method with a lot of case-study padding; the method is the value.
Compare with other Goals books
Who Not How
Dan Sullivan with Dr. Benjamin Hardy · Goals
One useful reframe, repeated; worth an afternoon.
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