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No Filter by Sarah Frier — WisdomDeck honest review
Honest review · Entrepreneurship

No Filter

by Sarah Frier

Instagram's story from founding to Facebook acquisition to the founders' departure: craft, culture and the tension with the parent. Well-reported and excellent on product values.

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Read it if…

you want a product-and-culture history of Instagram.

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Skip it if…

you want Facebook's full story.

Try instead: Kochland →

Three things you will actually use

  1. Product taste is a strategy.
  2. Acquisitions change culture even when promised otherwise.
  3. Growth and craft pull apart.

Do this first

Read the chapters on the acquisition and what changed.

Our verdict

Instagram, craft versus growth.

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