Quit
by Annie Duke
Duke on the undervalued skill of walking away: sunk costs, escalation of commitment, identity, kill criteria and quitting coaches, with stories from poker, mountaineering and business. A useful corrective to grit culture.
Read it if…
you stay in things too long because leaving feels like failure.
See the book →
Skip it if…
your problem is quitting too early; this will not help.
Try instead: How to Decide →
Three things you will actually use
- Quitting on time usually feels like quitting too early.
- Set kill criteria in advance.
- Ask a quitting coach who has no stake.
Do this first
Set kill criteria for one current project: by what date, by what signal, you will stop.
Our verdict
The case for walking away.
See the book →
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