Rebel Ideas
by Matthew Syed
Cognitive diversity: why teams of similar experts miss what mixed teams catch, from the CIA before 9/11 to Everest to diets. Syed's case for 'rebel' perspectives, with the research and the stories.
Read it if…
you build teams and want the argument for diversity of thought.
See the book →
Skip it if…
you want a how-to; it is an argument.
Try instead: Leading with the Heart →
Three things you will actually use
- Clones are collectively blind.
- Dominance hierarchies silence dissent.
- Recombine ideas from outsiders.
Do this first
Read the CIA chapter.
Our verdict
Cognitive diversity.
See the book →
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