Say It with Charts
by Gene Zelazny
The McKinsey guide to choosing and designing charts: message first, then chart type, five comparisons. Short and still the standard.
Read it if…
you present data and your charts confuse people.
See the book →
Skip it if…
you want data visualization theory; see Tufte.
Try instead: The Business of Being a Writer →
Three things you will actually use
- Message determines chart.
- Five kinds of comparison.
- Title with the point.
Do this first
Write the message as a sentence before choosing the chart.
Our verdict
Charts that say something.
See the book →
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