Serious Creativity
by Edward de Bono
De Bono's summary of his life's work on creativity as a deliberate skill: lateral thinking tools, provocation, harvesting, and applying them in organisations. The most complete single volume of his method.
Read it if…
you want one de Bono book covering everything.
See the book →
Skip it if…
you want brevity; see Six Thinking Hats.
Try instead: The Act of Creation →
Three things you will actually use
- Creativity is a skill, not a talent.
- Harvest ideas deliberately.
- Movement, not judgement, in the idea phase.
Do this first
Read the chapter on harvesting; most people generate and never harvest.
Our verdict
De Bono, complete.
See the book →
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