Simply Put
by Ben Guttmann
Why simple messages win and how to design them: beneficial, focused, salient, empathetic, minimal. Short and well organized.
Read it if…
you want a method for clearer messaging.
See the book →
Skip it if…
you want Made to Stick's stories.
Try instead: Letters to a Young Mathematician →
Three things you will actually use
- Simple beats clever.
- Focus on one thing.
- Cut the rest.
Do this first
Run your next message through the five principles.
Our verdict
Message simplicity.
See the book →
Compare with other Career books
Kiss, Bow, or Shake Hands
Terri Morrison and Wayne A. Conaway · Career
Business etiquette atlas.
CLICK TO SEEBrowse all Career book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.