Book Reviews › Character › Subliminal
Honest review · Character
Subliminal
by Leonard Mlodinow
How the unconscious mind shapes perception, memory, social judgment and feeling, with the neuroscience. Accessible and well sourced.
Read it if…
you want the unconscious without Freud.
See the book →
Skip it if…
you have read Kahneman and want nothing new.
Try instead: Elastic →
Three things you will actually use
- Most processing is unconscious.
- Memory is reconstruction.
- Bias is automatic.
Do this first
Read the chapter on memory.
Our verdict
Mlodinow on the unconscious.
See the book →
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