Survival Is Not Enough
by Seth Godin
Evolution as a business model: zooming (constant small change), memes, selection, and why companies should mutate deliberately rather than wait to be disrupted. A 2002 book whose ideas have aged better than its examples.
Read it if…
you want a biological frame for organisational change.
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Skip it if…
you want current case studies.
Try instead: The Big Moo →
Three things you will actually use
- Zoom: change constantly in small ways.
- Mutation beats planning in fast environments.
- Select for what works; kill what does not.
Do this first
Read the section on zooming and introduce one small change weekly.
Our verdict
Evolution as business model.
See the book →
Compare with other Entrepreneurship books
The Big Moo
The Group of 33 (edited by Seth Godin) · Entrepreneurship
Thirty-three voices, unsigned.
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