Sway
by Ori Brafman and Rom Brafman
The hidden forces that pull us toward bad decisions: loss aversion, commitment, value attribution, diagnosis bias. A brisk, story-driven introduction.
Read it if…
you want behavioral biases explained through stories.
See the book →
Skip it if…
you have read Kahneman.
Try instead: Think Like a Freak →
Three things you will actually use
- Loss aversion drives mistakes.
- First impressions stick.
- Name the pull.
Do this first
Read the chapter on the Tenerife air disaster.
Our verdict
The forces that sway us.
See the book →
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