The 16 Undeniable Laws of Communication
by John C. Maxwell
Maxwell on speaking: credibility, observation, conviction, preparation, collaboration, content, connecting, leverage, anticipation, simplicity, visual expression, storytelling, the thermostat, change, adding value, results. It is the craft of a career speaker distilled, more useful for presenters than everyday communicators.
Read it if…
you speak to groups and want a veteran's principles.
Skip it if…
you want interpersonal communication; it is about the stage.
Three things you will actually use
- Connect before you communicate.
- Simplicity is respect for the audience.
- Stories carry the message.
Do this first
For your next talk, cut the content in half and add one story.
Our verdict
Veteran speaker's craft.
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