The Art of Making Memories
by Meik Wiking
Wiking on how memories are made and kept: first experiences, novelty, multisensory moments, attention, emotional peaks, stories and the effort of capturing them. It draws on his institute's Happy Memory Study and is a practical case for designing experiences you will remember.
Read it if…
you feel years blurring together and want to make time feel fuller.
Skip it if…
you want neuroscience depth; it is popular and light.
Three things you will actually use
- Novelty and firsts make memories; routine erases them.
- Use all the senses.
- Tell the story afterward; it fixes the memory.
Do this first
Plan one novel experience this month and do it without a phone.
Our verdict
Light and practical.
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