The Cult of We
by Eliot Brown and Maureen Farrell
WeWork's rise and collapse: Adam Neumann's charisma, SoftBank's billions, and the IPO filing that exposed it all. A study in how capital and story can override arithmetic.
Read it if…
you want to understand how smart investors funded a real-estate company at tech valuations.
See the book →
Skip it if…
you have seen the documentaries and want more.
Try instead: Billion Dollar Loser →
Three things you will actually use
- Narrative can outrun numbers, for a while.
- Cheap capital distorts judgment.
- Governance is not optional.
Do this first
Read the chapters on the S-1.
Our verdict
Story over arithmetic.
See the book →
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