The Dorito Effect
by Mark Schatzker
Flavour and nutrition used to be linked; industrial agriculture bred flavour out of food and the flavour industry put fake flavour back in, breaking the body's nutritional wisdom. A fascinating argument that changes how you taste.
Read it if…
you want to understand why junk food is so compelling.
See the book →
Skip it if…
you want a diet; it is an explanation.
Try instead: The Big Fat Surprise →
Three things you will actually use
- Flavour was nutrition's signal; it has been hijacked.
- Real flavour comes from real nutrients.
- Seek food that tastes of itself.
Do this first
Read the chapter on tomatoes and chicken.
Our verdict
Flavour, hijacked.
See the book →
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