The E-Myth Enterprise
by Michael E. Gerber
The four categories of preference (visual, emotional, functional, financial) that a business must satisfy for customers, employees, suppliers and lenders. Gerber's most abstract book.
Read it if…
you want Gerber's wider philosophy.
See the book →
Skip it if…
you want the practical system; see E-Myth Revisited.
Try instead: Awakening the Entrepreneur Within →
Three things you will actually use
- Satisfy visual, emotional, functional, financial.
- Every stakeholder has preferences.
- Design for all four.
Do this first
Rate your business on the four preferences.
Our verdict
Gerber's philosophy.
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Compare with other Entrepreneurship books
Awakening the Entrepreneur Within
Michael E. Gerber · Entrepreneurship
Before the business.
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