The Gorilla Game
by Geoffrey A. Moore, Paul Johnson and Tom Kippola
An investing strategy based on Moore's market models: buy the companies that win tornado markets and hold them. Written in 1998, it is a period piece, and its stock picks are a warning about applying frameworks to markets.
Read it if…
you want to see how tech-market theory was turned into an investment thesis, and how that went.
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Skip it if…
you want current investing advice.
Try instead: The Warburgs →
Three things you will actually use
- Frameworks do not pick stocks reliably.
- Market power persists longer than expected, until it does not.
- Survivorship bias is everywhere.
Do this first
Read it as history and note which gorillas survived.
Our verdict
Period piece and warning.
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