The Medici Effect
by Frans Johansson
Breakthroughs happen at intersections of fields, cultures and disciplines, as in Renaissance Florence. Stories and strategies for seeking intersections.
Read it if…
you want innovation through unlikely combinations.
See the book →
Skip it if…
you want a method; see Zig Zag.
Try instead: The Runaway Species →
Three things you will actually use
- Seek intersections.
- Diversity drives ideas.
- Expect many failures.
Do this first
Find an intersection between your field and one you know nothing about.
Our verdict
Innovation at intersections.
See the book →
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