The Practice
by Seth Godin
Over two hundred very short sections on doing creative work as a practice: ship regardless of mood, trust yourself, serve an audience, do not wait for inspiration. It is Godin at his most aphoristic, and it works best in short doses when you are stuck. There is no system, by design.
Read it if…
you make things and want daily encouragement to keep shipping.
Skip it if…
you want structure or a method; the book is deliberately fragmentary.
Three things you will actually use
- Trust the process, not the feeling.
- Ship on schedule, not on inspiration.
- Make it for someone specific.
Do this first
Ship something today, imperfect, to someone.
Our verdict
Fragmentary and energizing; a shelf book for makers.
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