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The Soul of a Business by Tom Chappell — WisdomDeck honest review
Honest review · Character

The Soul of a Business

by Tom Chappell

The Tom's of Maine founder on running a company by values: his crisis of meaning, studying at divinity school, and rebuilding the company's mission around respect for people and nature while staying profitable. An early, sincere conscious-capitalism book.

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Read it if…

you have succeeded and feel hollow about it and want to see how a founder rebuilt purpose.

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Skip it if…

you want strategy; this is a spiritual-business memoir.

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Three things you will actually use

  1. Profit and purpose can coexist, with effort.
  2. Values must be stated to be lived.
  3. Meaning is found in how, not just what.

Do this first

Write your company's mission as you would defend it to a skeptical employee.

Our verdict

Sincere early purpose memoir.

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