The Soul of a Business
by Tom Chappell
The Tom's of Maine founder on running a company by values: his crisis of meaning, studying at divinity school, and rebuilding the company's mission around respect for people and nature while staying profitable. An early, sincere conscious-capitalism book.
Read it if…
you have succeeded and feel hollow about it and want to see how a founder rebuilt purpose.
See the book →
Skip it if…
you want strategy; this is a spiritual-business memoir.
Try instead: Final Spin →
Three things you will actually use
- Profit and purpose can coexist, with effort.
- Values must be stated to be lived.
- Meaning is found in how, not just what.
Do this first
Write your company's mission as you would defend it to a skeptical employee.
Our verdict
Sincere early purpose memoir.
See the book →
Compare with other Character books

The Code. The Evaluation. The Protocols
Jocko Willink · Character
Standards as a checklist.
CLICK TO SEEBrowse all Character book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.


