The Start-up of You
by Reid Hoffman and Ben Casnocha
Hoffman applies startup thinking to careers: permanent beta, competitive advantage from assets, aspirations and market realities, ABZ planning, networks as the real asset, and intelligent risk. It is a clear framework for managing a career as an enterprise in an unstable economy.
Read it if…
you want a strategic framework for your career rather than tips.
Skip it if…
you dislike business framing for life; the metaphor is total.
Three things you will actually use
- Stay in permanent beta; keep investing in yourself.
- Build and use your network; it is your edge.
- Take intelligent risks; the biggest risk is none.
Do this first
Write your Plan A, Plan B and Plan Z, the fallback that keeps you safe.
Our verdict
Strategic and clear; career as enterprise.
Compare with other Career books
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Herminia Ibarra · Career
Research-based and practical; career change done right.
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