The Tipping Point
by Malcolm Gladwell
Gladwell's first book argues that ideas and behaviors spread like epidemics, driven by a few key people (connectors, mavens, salesmen), the stickiness of the message, and the power of context. It is entertaining and influential, and some of its case studies have not held up. Read as a set of vivid stories about how change happens.
Read it if…
you want an enjoyable introduction to how trends and behaviors spread.
Skip it if…
you want rigorous social science; the book is journalism and some claims are dated.
Three things you will actually use
- Find the few people who reach many.
- Make the message sticky before spreading it.
- Change the context; small environmental shifts matter.
Do this first
Identify the connectors and mavens in your own network and what you have done for them lately.
Our verdict
Engaging and influential; enjoy the stories, check the science.
Compare with other Entrepreneurship books
Raving Fans
Ken Blanchard and Sheldon Bowles · Entrepreneurship
Light fable, one durable idea.
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