The Ultimate Sales Machine
by Chet Holmes
Twelve strategies for turbocharging a business, built on 'pigheaded discipline and determination': time management, training, the Dream 100 (relentless pursuit of your best possible clients), education-based marketing and follow-up. Holmes was a practitioner, and the Dream 100 chapter alone justifies the book.
Read it if…
you run or lead sales and want a system for landing the biggest accounts.
Skip it if…
you sell low-ticket to consumers; the Dream 100 logic does not fit.
Three things you will actually use
- Mastery is doing twelve things four thousand times, not four thousand things once.
- Target the best buyers with relentless, polite persistence.
- Educate the market and the sale follows.
Do this first
List your hundred ideal clients and plan a monthly touch for each for a year.
Our verdict
The Dream 100, and discipline.
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