The Why Axis
by Uri Gneezy and John A. List
Two field experimenters on what actually motivates people: incentives in schools, charity, gender and the workplace. Rigorous and surprising.
Read it if…
you want behavioral economics from the field, not the lab.
See the book →
Skip it if…
you want a light read.
Try instead: Words and Rules →
Three things you will actually use
- Run the experiment.
- Incentives work when designed well.
- Context changes results.
Do this first
Read the chapter on incentivizing students.
Our verdict
Field experiments on motivation.
See the book →
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