True Professionalism
by David H. Maister
Short essays on what it means to be a professional: caring about clients, craft and colleagues; the courage to turn down work; the difference between a career and a job. Maister at his most personal.
Read it if…
you want a short, bracing reminder of what professionalism is.
See the book →
Skip it if…
you want firm management; see the other Maister.
Try instead: Bad Blood →
Three things you will actually use
- Professionalism is caring, not technique.
- Say no to the wrong clients.
- Are you a dynamo, cruiser or loser?
Do this first
Read the title essay.
Our verdict
What professionalism means.
See the book →
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