Trust Factor
by Paul J. Zak
Zak's neuroscience of trust: oxytocin research and eight management behaviors (OXYTOCIN acronym) that increase it. Some oxytocin claims are now disputed; the behaviors remain sensible.
Read it if…
you want a neuroscience frame for trust-building behaviors.
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Skip it if…
you are skeptical of oxytocin research; the mechanism is contested.
Try instead: Building the Future →
Three things you will actually use
- Recognition, challenge, autonomy build trust.
- Transparency reduces stress.
- Caring is measurable.
Do this first
Recognize excellence publicly and immediately this week.
Our verdict
Behaviors sound, mechanism contested.
See the book →
Compare with other Leadership books
Building the Future
Amy Edmondson and Susan Salter Reynolds · Leadership
Honest cross-sector case.
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Trust and Inspire
Stephen M. R. Covey with David Kasperson, McKinlee Covey and Gary T. Judd · Leadership
Against command and control.
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