Twelve and a Half
by Gary Vaynerchuk
Twelve emotional skills Vaynerchuk credits for business success (gratitude, self-awareness, accountability, optimism, empathy, kindness, tenacity, curiosity, patience, conviction, humility, ambition) and the half, kind candour, he is still developing. Scenarios at the end show the traits in tension. It is his most reflective book.
Read it if…
you want Vaynerchuk on character rather than content.
Skip it if…
you want marketing; there is none.
Three things you will actually use
- Soft skills are the hard advantage.
- Kind candour is the rarest skill.
- Traits conflict; wisdom is balancing them.
Do this first
Score yourself on the twelve and pick the lowest to work on for a quarter.
Our verdict
Vaynerchuk on character.
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